Spark Creative Rebrand
After years of servicing brands across the Cleveland area, Dylan Zsigray (owner of Spark Creative) challenged me to create a new identity for his digital marketing business to carry him into the next phase of his career.
MY ROLE
Designer, Art Director
AREAS OF FOCUS
Graphic Design, Web Design, Branding
CHALLENGE
Spark Creative Cleveland started as a passion project for Dylan many years ago. Today, it’s a growing business supporting brands both near and far. The identity that Dylan established when he first started no longer suits the sophisticated solutions he offers, nor the digital focus he has taken on. Dylan challenged me to create a new identity that represented this new chapter of his business and could grow with him.
SOLUTION
Identities for small businesses are extremely personal, so creating something meant to represent one individual can be tricky. Luckily for me, Dylan voiced his priorities for the new identity early on. He wanted something fresh, vibrant, and custom. Along with a refined new logo, I delivered two sets of custom icons, a branded pattern, proposal covers, business cards, and a website concept to set Dylan up for success.
